CVS Caremark Feeling the Heat

Last summer, the Miami Heat won a fierce free agent battle to sign LeBron James, arguably the best basketball player on the planet. He was to be teamed with the Heat’s incumbent superstar, Dwyane Wade, one of the most dynamic players in the league. Fans dreamed of James and Wade wreaking havoc on the rest of the NBA. Talk of multiple championships and “Best Team Ever” accolades echoed throughout the sports media. The hype reached a crescendo just before the season started when players celebrated like they had already won the title.

Sometimes the sports world is mirrored by the business world.

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